Mid-week question!

16 01 2008

Cosi, the chain localized in young, urban areas in the country, strikes me as the Starbucks of bistros. It’s got a sort of approachable chic to it, combined with a sense of taste and even an awareness of self, covering up a faceless corporation.

The question is, what industry (or what craft?) would you like to be the Starbucks of? And also, what would your name be?

Like, if you were to be the Starbucks of waste management, you could be called Le mauvaise foi-ces. 

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